Adidas makes history with the release of their newest shoe design “FutureCraft 4D.” Partnering with Carbon, a Silicon Valley-based company with a 3D printing expertise, to deliver the first shoe with a 3D printed sole set for mass production. This is a part of Adidas larger effort to stay on the forefront of the ever-evolving fashion industry. Other examples regarding this effort include the ability for the customer to completely customize one’s shoe purchase online.
Rivals including Nike, Under Armor and New Balance have had limited similar ventures, most of their efforts have been geared more towards utilizing 3D printing for prototyping and expensive one of high profile creations. The reason is largely contributed to the fact the current plastic injection molding process used by the footwear industry today far outweighs 3D printing in terms of efficiency, yet the modeling system currently in place requires a mold to be used around 10,000 times before it pays for itself. In the current 3D printing process layers are slowly printed one by one. Hewlett Packard has developed a process in while working with Nike that cost of 3D printing in half and speeds up the printing process by 1000%.
The shoe has midsoles made of light and oxygen. How is this possible? With a shoe manufacturing that makes even 3D printing look old. The Digital Light Synthesis, developed by the Californian Start-Up Carbon, creates a high-performance shoe using digital light projection, oxygen-permeable optics and programmable liquid resins.
A process that is similar to the 3D print, but allows much faster and higher quality production. The developed resins of carbon are known for their pronounced elasticity and longevity – something that the 3D print has up to now not been able to deliver.
The midsole is characterized by experience: for a total of 17 years, adidas has collected and analyzed data to design and shape these chambers of the sole. In this way the midsole could be optimized for each sports, depending on the important factors delivered by analysis. However, not only allows this technology prototypes, but the production of individual, personalized shoes for every athlete. A new era of sports shoes!
UA Adidas Futurecraft 4D FF "Future Craft La "
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