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Virgil Abloh and OFF–WHITE’s “The Ten” collaboration with Nike was 2017’s biggest sneaker collaboration – both in terms of the size of the pack and the level of hype surrounding it all year.
The two brands was releasing a number of co-branded sneakers on September,2018.
Uirgil Abloh has made a habit of creating a list of career goals and checking them off at a pretty rapid pace.
The Rockford, Ill. native has established himself as one of the hottest designers of the moment, a DJ, and the founder of the cult streetwear brand Off-White. While he crosses project after project off the list, many wonder what exactly will come next for the 36 year old.
As news of his upcoming Off-White collaboration with Nike spread among fashion enthusiasts and sneaker blogs alike, the possibilities were considered endless. We’ve seen Abloh’s creativity through his work before with his one-off triple-Black Air Force 1 Low samples, followed by his quick-strike collab with Matt Kilgore at Nike’s Blue Ribbon Studios (Kilgore’s father, Bruce, designed the original Air Force 1 in 1982.) But Abloh saw bigger, and after much creative deliberation, “The Ten” was born: 10 famous Nike shoes, all scoped and designed by the man himself.
“The content we are discussing here is bigger than the sneakers, it is bigger than the design culture,” Abloh said in an interview with Nike. “This is simply the most advanced design. These 10 pairs of shoes have broken the barriers in terms of performance and style. For me, they are at the same level as the sculptures of David or Mona Lisa. You can debate it as you like. But what does it mean. This is the most important."
The exciting thing is that Virgil Abloh's collaboration with Nike has been established since the Air Jordan 1 was exposed. After Frank Ocean, A $ AP Rocky and many other online teasing and celebrity costumes, the two brands launched a series of co-branded sneakers in September 2018, and Nike finally released official photos and release dates. The entire set of 10 pieces.
The project called "The Ten" redesigned 10 popular sneaker styles and divided them into two themes: "Revealing" and "Ghosting". The Revealing package has exposed details and a rebuilt version of the Air Jordan I, Nike Air Max 90, Nike. Air Presto, Nike Air VaporMax and Nike Blazer Mid. “Ghosting” redesigned Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97 with translucent parts.
Nike off white is one of the biggest sports shoes released this year. When it is released, it is snapped up. Which one is your favorite?
1. Air Jordan I
Abloh believes that sneakers "are on the same level as a sculpture of David or the Mona Lisa and his approach to the Air Jordan 1s are just that. The blend of sportswear nostalgia and modern influence is on full display on every inch of the design. The iconic “Air Jordan” logo and “Chicago” colorway pay homage to Michael Jordan's first signature silhouette as well as the designers upbringing the windy city.
2. Nike Air Presto
Blending tradition with renovation is focal point Abloh’s collection, and the Off-White x Nike Air Presto’s are one of his greatest achievements. The shoe’s traditional midfoot cage and air sole heel go mostly untouched, but is surrounded by revamps. The mesh upper has a much more rugged look. The original toe swoosh is relocated to the side and re-sewn. The heel now features an “AIR” strap to help give a more reconstructive look. The shoe dips into the worlds of Nike’s traditional sportswear and Abloh’s contemporary design without a compromise between the two.
3. Nike Air VaporMax
Abloh keeps the hype for the most sought after shoe in 2017, the Air VaporMax at an all time high. The huge broken down tongue sets the tone of the deconstructed style accompanied by an oversized Swoosh, and exposed white stitching. Abloh leaves the full-length Air Max cushioning and Flyknit material untouched to keep the shoes popular futuristic and sleek aesthetic. Don’t fix what isn’t broken. This is easily a fan favorite.
4. Nike Air Max 97
The Air Max 97 is commonly known for its 3M reflective piping and minimal branding, but Abloh decide to take the iconic shoe in a new direction. As part of the “Ghosting” series, this pair plays with translucent styling and big branding. This iteration features a much larger swoosh accompanied with Off-White’s signature “AIR” logo. The rigged lines almost appear invisible giving the design amore clean and seamless look.
5. Nike Air Max 90
The Off-White x Nike Air Max 90 was a prime example of Abloh’s cut-and-sewn theme. From the upper, to the heel, to the midsole, everything is reconstructed and replaced in different layers. The swoosh now sits on top of the midsole instead of underneath, and the upper features a wired mesh featuring a blue upper with a outsole to match. It’s the most colorful sneaker in the collection blending the on-brand off white hue with a contrasts of blue’s and yellow’s.
6. Converse Chuck Taylor
Abloh’s Chuck Taylor design takes the “Ghosting” concept to the maximum. The entire upper silhouette is primarily translucent and the bottom features an eye catching “Vulcanized” blue sole that stands out from everything else on this list.
7. Nike Blazer Mid
A classic for over 40 years, Abloh gives the Nike Blazer Mid the revamp it deserves. Featuring shades of white and off-white the iconic sneaker keeps its traditional ’70s look while still managing to change with the times with a big and empowering Swoosh, which bleeds onto the midsole. The upper stays true to the “Revealing” concept with a hand-cut, open-source upper for a more contemporary approach. For a Blazer, this arguably one of the boldest iterations ever.
8. Nike Air Force 1 Low
The Air Force 1’s is perhaps the most iconic sneaker of all time, it has seen a countless amount of themed colorways in addition to a long list of collaborations, but somehow Abloh was able to take the famed sneaker in a new direction. “I wanted to make something that stops you from mindlessly scrolling,” he tells Nike. The AF1 features an off-white hue, with a translucent bottom, and re-stitched swoosh. It’s arguably the most minimal design in the pack. As it does stand out from its AF1 counterparts, the subtle concept does not however bring as much “wow factor” as the rest of collection.
9. Nike Zoom Fly SP
The Nike Zoom VaporFly is a mix of both the “Revealing” and “Ghosting” concept. The model sports a translucent upper and a reconstructed swoosh that gives the best of both worlds of Abloh’s DIY theme. It also stays true to the original model maintaining the cutting-edge cushioning innovation designed, which is labeled as such. Fans will be sprinting faster than Eliud Kipchonge to grab these.
10. Nike React Hyperdunk 2017
This being the newest Nike style to get the “Ghosting” treatment, the Hyperdunk is cushioned by Nike’s newly produced REACT foam which visibly reads “Foam” at the midsole. Where the silhouette really stands out is the addition of a transparent Sock Dart-esque top strap to the Flyknit upper, which gives a visually pleasing polka dot look at the iconic swoosh. Abloh’s rendering of the Hyperdunk 2017 is more of an upgrade than a “reconstructive” build like the rest of the collection, and will surely be breaking necks as you break ankles on the basketball court.
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