The movie, The Air Jordan XI of perhaps one of the most captivating movies to ever hit the big screen. The Looney Tunes crew paired with basketball’s most recognizable name hit center court in a life or death game of basketball — one that kept even the adults in theaters at the edge of their seat. Michael Jordan displays his most iconic silhouette in the movie, The Air Jordan XI, which also sparked one of the most sought after colorways to hit shelves. Releasing multiple times since 2000, it’s no surprise we see them sell out with ease each time they’re produced. Luckily for those new to the game or looking to stockpile a few pairs, we’ll see another rendition of this timeless sneaker in just under a month’s time.
Different from the last release, JB has produced an exclusive packaging to go along with these sneakers. This three layer box boasts a Bugs Bunny themed ‘23’ on the top, which pays obvious homage to the movie’s main fictional character. Inside, the traditional ‘XI’ packaging on the boxes next layer is also apparent, with a new twist to the paper insert, just before the shoes.
45 was the number Jordan originally wore on his jersey while playing ball throughout high school, and continued until he started playing with his older brother in the Varsity league, who also wore the same number. Mike halved, rounded up, and ended up with 23 which stuck with him into his professional career, right up until his temporary retirement in 1993. His short lived baseball career also saw him don 45 onceagain, and this carried over upon his return to the NBA in 1995 due to his 23 jersey being retired.
Jordan’s relationship with Bugs Bunny began in 1992 with the Wieden & Kennedy directed campaign for his seventh signature shoe, featuring Mike and Bugs teaming up against a group of hardwood bullys. Bugs returned the next year for another ad spot that also featured Warner Brothers character Marvin the Martian, modelling the new Air Jordan VIII.
Fast forward to 1996 and the pairing found themselves working together once again, this time alongside other famed WB franchise characters as well as Bill Murray, Wayne Knight and Danny DeVito. The film plot chronicled Michael’s eventful life and featured his retirement from the NBA and subsequent move into baseball. Bugs and the Looney Tunes find themselves captured by aliens and used as entertainment, and in order to defend themselves they challenge the Nerdlucks to a game of basketball, without realising they plan on stealing the talents of Patrick Ewing, Charles Barkley and many others to cheat their way through the game. In the future-deciding finale, Michael dons the black and blue XI’s to take the team to victory via a triumphant final shot.
Now the shoes drop features a ‘45’ on the heel, which replaces the traditional ‘23’ that many are so used to seeing. Representative of the number MJ sported when he came out of retirement in ‘95, this is something JB fans haven’t seen in years on a sneaker as iconic as this. Lining the rest of the shoe are the classic colors seen from all previous models of the Space Jam XI, coated in patent leather, black laces, and a concord/iced outsole to compliment the Air Jordan logo on the outer heel.
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